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| Channel 3 "Local Businesses See Strong Sales As Holiday Season Begins" |
Some local businesses reported a 200% increase in sales during Small Business Saturday, huge success! |
| Various Sources Urge Consumers to "Think Local First" and to "Remember to Shop Small, Shop Local This Holiday Season" |
Several local news sources report on Small Business Saturday and Dane Buy Local's efforts to Think Local First for the holidays |
| Cap Times highlights benefits of "Think Local First" mentality for the holidays |
| This article in the Cap Times features some of the Dane Buy Local members as they promote the important benefits to local economies and communities when customers "Think Local First" for the holidays. |
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Dane Buy Local Member Directory » Marketing & Media » Bucky Book
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ProductsNEW! We recently launched a new Deal-of-the-Day website – It’sLikeFree. It is comparable to the large national competitors in this exciting new category, but was developed to be more merchant-friendly and local-business-supportive. Deal-of-the-day promotions have become very popular, and quite effective in stimulating new business activity. This new concept reaches today’s consumer and creates a sense of excitement and immediacy around your business and promotional offer. Many businesses are attracted by the no-up-front-cost structure, guaranteed revenue, and pre-qualification of prospects. The concept presents many other benefits as well. Check it out at www.ItsLikeFree.com.
The traditional Bucky Book provides year long, repetitive exposure and direct results, not just a few weeks or a month like other advertising. By investing your ad dollars directly on your consumers via a discounted offer, you only pay for your advertising when it works and somone is in your store redeeming a coupon. The Bucky Book also offers modern marketing techniques to its clients from social media, eblasts, text messaging, and video marketing to online coupons. An annual 90% merchant renewal rate from over 300 participating merchants proves that the Bucky Book works! Let it work for you.
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PhilosophyThe Bucky Book and It’sLikeFree are comprised of 95% independently owned, local businesses versus big box stores or corporate chains. Local business are our "bread and butter." We also give back to the community that supports us. The Bucky Book has raised over $2,000,000 for hundreds of fundraising groups in our area. We have also contributed over $375,000 to UW scholarship grants and donate $20,000 to local schools who are constantly under budget restraints. Businesses can participate in the Bucky Book and receive a full year of exposure and results for as little as $350! There is no better, more cost effective advertising in our marketplace today. |
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HistoryThe Bucky Book began in 1992 and has become a savings tradition in our community. It was founded by Select Enterprises, a 28 year old advertising/marketing firm in Middleton, WI. After 3 long years of patience in the early 90s as the UW was making a lot of changes in its Athletic Dept., we were finally granted our licensing agreement. It’sLikeFree was launched in October 2010 and has quickly grown into a leading deal-of-the-day resource where Madison connects with great savings, new businesses, and local groups.. |
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