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| Channel 3 "Local Businesses See Strong Sales As Holiday Season Begins" |
Some local businesses reported a 200% increase in sales during Small Business Saturday, huge success! |
| Various Sources Urge Consumers to "Think Local First" and to "Remember to Shop Small, Shop Local This Holiday Season" |
Several local news sources report on Small Business Saturday and Dane Buy Local's efforts to Think Local First for the holidays |
| Cap Times highlights benefits of "Think Local First" mentality for the holidays |
| This article in the Cap Times features some of the Dane Buy Local members as they promote the important benefits to local economies and communities when customers "Think Local First" for the holidays. |
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Dane Buy Local Member Directory » Marketing & Media » StoryFirst Group, LLC
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ProductsWhat we do: branding, messaging, identity development, website development, print advertising, collateral, and we’re on the forefront of web video marketing – production through distribution.What Defines Us: helping businesses, entrepreneurs, organizations, associations, and non-profits engage their audiences through content in story form. We use words and images that show who you are in a manner relevant to your audiences. Our content is about more than simply capturing attention, it’s about authentically connecting through your stories. Your stories will entertain and engage in a way that embraces today’s audiences and technologies. |
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PhilosophyOur focus is to help small to medium size business that are locally and independently owned engage their stories to enhance their communications and marketing. Locally owned businesses have stories that are rooted in their communities and engaging to their audiences. Beyond that, personally I love being engaged in my community - Madison and Dane County - and greatly value the benefit to to all of us environmentally and economically when we support local businesses. |
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HistoryI started StoryFirst Group in August of 2009 after having spent 20+ years in and around the marketing industry. Having worked in advertising and marketing firms I felt that there was a real need for a "new model", one that was more nimble to meet the evolving needs of businesses in a fast changing and dynamic communications and marketing environment. We live in a world of information overload and are flooded with data, facts, statistics and information in all forms. Definitive answers to specific questions are easily and immediately available from search engines. However, people want and need more than facts to be engaged. They want understanding, meaning and context that is relevant to them. They want stories. |
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