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Dane Buy Local Member Directory » Marketing & Media » Good For Business

img Good For Business Category: Marketing & Media img
2105 Jefferson St.
Madison, WI 53711
 
Phone: 608.250.5148
Email: jim@goodforbusiness.com
Website: www.goodforbusiness.com/
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Good for Business is a creative communications company committed to the belief that "a business isn't a brand to be built, but a cause to be believed in." We help unearth, capture and communicate cause for clients dedicated to making the world a better place. Services include communications, creative strategy and the creation of all communications tools - from identity, logo and Web sites to broadcast messaging, alternative media and green print collateral. Our work has had an impact in the UK, at the UN and here at the UW in areas ranging from education, energy and the environment to the arts, human rights and economic development.

Philosophy

Good for Business doesn't just provide services for its clients; it commits deeply to its clients' noble causes that are helping make the world a better place - and this is especially evident with our clients in the Dane County area. Good for Business believes "we are responsible to our local communities" - that where we live, work and play requires continuous, compassionate care - and that "we are responsible to our society" - that people thrive when education, healthcare and the arts are alive and well. We are proud to work with clients that are helping make these deeply felt promises a reality each and every day right here in southcentral Wisconsin.

History

Good for Business was founded by Jim Armstrong in 2000. The company was an evolution from Armstrong's experience directing his own agency, Armstrong Creative, for 12 years, as well as serving as partner and creative director for the leading integrated brand development company in the United States, the Sterling Rice Group. This evolution was driven by the realization that communications is one of the most powerful forces in the world and that business is also one of the most powerful forces in the world.  When you put the two forces together, change is inevitable. Good for Business determined to play its role in making this a change for good. The company dedicated itself 100% to working with clients who are 100% dedicated to making the world a better place. Since 2000, the company's efforts have been felt in the United Kingdom, the United Nations and for the United Way of Dane County - even from New England to New Zealand. The company has developed creative strategies and communications for all key sectors: the arts, environment, energy, education, healthcare, human rights and science & technology. The company started with Jim in 2000 and now employs eight in the Madison office with associates represented around the world.

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