Profile Details

Organization Name:
Betty Lou Cruises
Business Address Line 1:
1001 Arboretum Dr., Ste. 204
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Arts, Culture, & Entertainment
Betty Lou, cruise, Madison Lakes, Madison Original, von Rutenberg, yacht charters, boat charters, independent Arts, Culture, & Entertainment Jack von Rutenberg
Products and Services:
Betty Lou Cruises is Madison's Premier Cruise Line. You'll find us moored at the Mariner's Inn on Lake Mendota and at the Machinery Row building on Lake Monona, waiting to show your group miles of beautiful shoreline. All cruises include a captain and crew, restrooms, and buffet food service aboard one of our motor yachts. We're cruising day and night, April through October. Charter a boat for a private cruise for your group of 20-100 people, or take one of our many public cruises offered throughout the season. Either way you'll experience our fantastic food, friendly staff and the added bonus of the beauty of Madison's lakes.
As members of Madison Originals and Dane Buy Local, the von Rutenbergs support the local community through purchasing locally, featuring local artisans on the menus, partnering with other local businesses such as Capital Brewery, Ian's Pizza, Ale Asylum Brewery, and Wollersheim Winery. They also have a significant impact on the local economy by banking locally and employing over 250 employees at the various businesses that are part of von Rutenberg Ventures.
Betty Lou Cruises is part of von Rutenberg Ventures. von Rutenberg Ventures specializes in waterfront development and hospitality and is owned and operated by the von Rutenberg family. The start of von Rutenberg Ventures goes back to 1961 when Bill and Betty von Rutenberg struck out on their own and purchased the Nibble Nook. This tiny eight stool hamburger spot (on East Washington Avenue just off the square) soon became a hot spot for great burgers, fries, and shakes. Many customers today still mention how they loved those Nibble Nook burgers!

Five years later in 1966, Bill and Betty sold the Nibble Nook and bought Jack Burke's Supper Club (now the Mariner's Inn, one of Madison?s landmark restaurants). In the 1980's The Nau-Ti-Gal was born and in the 90's Captain Bill's and Betty Lou Cruises joined the family of von Rutenberg Ventures.

Betty Lou Cruises has been providing the Madison area private charter and public cruises for over 10 years. During this time, the fleet has expanded from one boat to four with two boats on Lake Mendota and two on Lake Monona.

Bill and Betty's son's, Bill, Jack, and Robert, along with their outstanding crew, now carry on the tradition of waterfront hospitality of von Rutenberg Ventures. As Betty always said, "We'll put sunshine in your smile and spring in your heart!"
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von Rutenberg