Wisconsin Public Television
Wisconsin Public Television

Profile Details

Organization Name:
Wisconsin Public Television
Business Address Line 1:
821 University Ave.
Business City:
Business State:
Business Zipcode:
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Marketing & Media, Non Profit Organizations
Wisconsin Public Television, Public Broadcasting, Advertising, Television, Sponsorship, Corporate Business Partner
Products and Services:
WPT is a place where, each week, 537,000 viewers across the state (168,000 in Madison) tune-in to be informed and entertained with engaging, meaningful programs. WPT delivers arts, education, and news and public affairs content to six markets throughout Wisconsin, and at the same time offers sponsors a trusted platform which reaches educated, affluent, loyal, and influential audiences. PBS and its member stations are rated #1 in public trust among nationally known institutions, and viewers associate sponsors with the highest level of quality and trust, unmatched by any other media platform.

The "Halo Effect" of Public Television
- 36% of viewers research more information about sponsors and their products/services
- 18% specifically purchased products/services from sponsors
- 70% of viewers agree that sponsors represent high-quality brands
- 64% of viewers agree that sponsors are more trustworthy than advertisers on commercial networks
- 74% of viewers agree that sponsors provide a valuable public service

The Public Television Viewer Profile
- Affluent: HHI of $250K+, for viewers ages 40-65, indexes higher than ABC, CBS, Fox, and NBC
- Influential: 1 in 4 people who influence science and policy watch NOVA
- Educated: PBS viewers are 21% more likely to hold post-graduate degrees
- Unduplicated: PBS viewers are not watching MSNBC (89%), CNN (84%), BBC America (92%), and History (73%)

Sponsorship of Wisconsin Public Television Will
- Reach parent viewers consciously and financially invested in their child's education
- Build goodwill and trust among viewers
- Reach a premium audience in an unclutter messaging space
- Demonstrate commitment to community
- Build brand recognition and loyalty
Our mission is to boldly enrich, educate, and entertain diverse audiences of children and adults through the innovative use of television production and broadcasting, other communication technologies and community engagement. Wisconsin Public Television provides access to local and national content, extending its reach and impact in the communities we serve.
Contact Name:
Wisconsin Public Television
Contact First Name:
Contact Last Name: