Product/Service
Our focus on advertising for locally-owned businesses allows us to
provide economical and effective promotional solutions. We can start with
a single promotion, or will work with a business on an overall marketing
plan. We combine intelligent graphic design and candid copywriting
services, and create logos, stationary, websites, ads, posters,
brochures, and newsletters. Our full-service agency provides interior and
exterior signage, radio and television spots, and complete ad placement
services. Everything we do must measure up to our slogan, "advertising
with a conscience." Buying Local
I grew up in small town where the local merchants defined the community.
The diverse offerings of locally-owned businesses are uniquely matched to
the local audience, and I appreciate the enthusiasm and genius small
business owners have for their products. Working to promote these
businesses feels right. History
After leaving graduate school, I discovered the excitement of marketing.
I worked as a copywriter for two ad agencies in New York and began
specializing in small businesses. When we moved to Madison to raise our
family I concentrated on the marketing needs of local businesses, running
designCraft Advertising from home for eighteen years. We've grown quickly
in the past five years as graphic designers Laura and Lindsay joined the
designCraft team and we moved into our own building.