Retail & Relaxation
Mystery to Me Logo.png
M.O.D. Media Photography _ Local Biz Awa

In the same way that a book is much more than its cover – the content within --, Mystery To Me bookstore is the creation of its owner Joanne Berg. It’s not a mystery why the bookstore is successful.


Joanne is a vocal advocate for the Buy Local movement, having assisted Dane Buy Local to curtail the location of Amazon in UW’s Red Gym by writing a letter to the University. As an independent bookstore specializing in mysteries, occasionally showcasing books from other genres and always willing to order any type of book, Mystery To Me has hosted noted authors for book signings and has garnered its rightful place in the Monroe Street footprint.

Dane Buy Local is pleased to present the RETAIL & RELAXATION award to Mystery To Me.